Indie Publishing
Field Notes

We love sharing our process of making a print magazine and building a sustainable indie publishing brand. New here? Start with our list of popular posts.

Letter to the editor

Posted on Apr 18 2016 in Letters

Dear Kai,

I would like to say ‘thank you’ for the amazing work you have been producing throughout the Offscreen journey. About a year ago, out of frustration, I had decided to give up my PhD programme, but browsing again many of the fascinating human stories in past Offscreen issues was one of the factors that convinced me not to quit and keep going. (The main factor was the that my parents offered to move across Europe for a few months to live closer to my wife, myself and our little daughter and help us take care of the little one so I would focus on my research and writing – showing yet again that basic human support is vital for much of what we do in life).

My dissertation is about stories and struggles of common web users and hackers who try to take back control of internet technologies from big web companies and governments, and who lovingly (and with heartbreaking dedication, given the disparity of powers at play) hack on stuff that adds humanity back into technology. Although this is largely based on my own ethnographic fieldwork, I have drawn incredible inspiration from many of the stories found in my collection of Offscreen magazines – one of the most cherished sections of our bookshelves at home.

I’m now very close to submitting my dissertation – just one month left for final polishing and endless, clenching doubts about how it will be judged by my examiners. But whatever happens, even in the gloomiest scenario of a fail, I’m delighted and proud of what I accomplished this past year, having seen a whole book come to life page by page, day after day from what wasn’t much more than a bunch of random notes and disconnected thoughts just over one year ago. And throughout this journey I felt so much love for the stories of dedication I came across through my own interviews, through the stories in Offscreen, and the many blog posts and inspirational talks by hackers and web folks who increasingly speak out about what makes this work so important for a democratic and open internet.

Your blog posts about the behind-the-scenes of Offscreen and sharing your own fears and doubts have also been important both for my research (some of your thoughts on gender imbalance are cited in my dissertation!) and for my efforts to grow a tiny web agency I started with a dear friend of mine.

Thanks, Kai!

Best,
Andrea

Magically these appreciation bombs drop into my inbox whenever I need to hear something positive. There is nothing more I love about my job. Thank you, Andrea!

The web is a mindset

Posted on Mar 08 2016 in Thoughts

This is my editor’s note of Offscreen Issue 8, first published in April 2014. This issue is now sold out.

In today’s brave new world where our privacy has become a commodity and tweets can topple governments, it only takes a quick look at the news to realise that geeks rule the world — and I don’t mean that in a melodramatic or self-aggrandising way. The people behind bits and pixels find themselves in a unique place of power.

With the ability to influence millions if not billions of people, we’re facing some difficult questions about the impact and relevance of our work, the role of money, and how both correlate. In the era of Big Data, we are in the challenging position of bringing governments, corporations, and the public onto the same page, so all can work towards a common goal rather than against each other. All the while, we slowly come to terms with the good and bad of a lifestyle that is measurable, marketable, and hackable.

Listening to mainstream media or the average dinner table conversation, it’s easy to get sucked into a trend of scepticism about the web. You don’t have to be of any conservative affiliation to feel wary of ‘the next big thing’. For many of my friends, much of the web has turned into a place that’s made up of fluffy articles and stalking banner ads with the sole purpose of filling investor pockets before our data is gobbled up by freshly IPO’ed tech giants.

Has the web failed us? Have we failed the web?

What’s missing in these bleak assumptions is the realisation that the underlying values of the web permeate through all aspects of modern life. Beyond the sensationalised headlines of overnight billionaires and self-righteous hackers, you’ll still find a community that cares deeply about helping one another.

How else can we explain the altruistic principles of open-source software which in one way or another lie at the basis of almost every interface? It’s an ethos that lives as much in forum threads and shared repositories, as it does in the many conferences, hackathons and co-working spaces around the globe. It’s the ripple effects of our ‘sharing is caring’ culture that cause upheaval in established industries. No startup could exist without them.

Even though as an editor/publisher I’m now coming to terms with the slow-moving wheels of the publishing and print industries, I still feel as much part of the web as ever before. That’s because the real web is not return-on-investment or shareholder value, nor is it follower numbers or the latest shiny gadget.

The web is a mindset — a way of doing things. It’s collaboration and openness. It’s inclusiveness and non-hierarchy. It’s figuring stuff out, being creative and breaking some rules along the way. It’s constant reimagening of the status quo with no need for permission to get involved.

The web has forever changed the way we think about each other. That’s the web I’m part of. And it’s the web Offscreen wants you to see.

Kai Brach

The apps I use (updated)

Posted on Jan 11 2016 in Thoughts

I’m always interested in finding out what tools/apps other people use to get stuff done. In the spirit of sharing, here’s a list of current apps I use to work on Offscreen (by no means complete and in no particular order):

Simplenote
This clever, lightweight note-taking tool helps me capture thoughts and put ideas in order. Its power mainly lies in its ability to sync smoothly across all devices. I’m writing this very post in it and proof-read/edit it on my phone when I have a few spare minutes.

Dropmark
Through its Chrome plugin, I'm using Dropmark to save stuff I come across online during the week and want to feature in my weekly newsletter.

Zoho Invoice
My invoicing software, largely a remnant of my freelancer years. I still use it to invoice stockists, sponsors, etc. The last few updates have really improved the user experience. I particularly like this tool over others because it handles multiple currencies well. However, it doesn’t connect with my (Australian) bank account to reconcile transactions. Not hugely important to me at the moment though.

Google Drive
I never thought I’d be so reliant on a word processing app, but Google Docs has been indespensable for me since starting Offscreen. I create around 40-50 separate documents (one for each contributor) with every issue. Its collaboration and editing features make working with others on content simultaneously a breeze.

Gmail
I don’t use a native Mac app for my emails. I made the switch to using Gmail in my browser (Chrome) many years ago and still love it! (I have a paid account with Google, so no ads, more storage, custom domain name, etc.)

Receipt Bank
It’s my book-keeping app. I can either forward email receipts or upload photos of paper receipts (through my iPhone) and it does all the categorising, finding total amounts, tax, etc automatically. All I need to do is to export a spreadsheet at the end of the quarter and send it to my accountant.

Droplr
I use this little tool every day. It lives in my menu bar and I can drag’n drop anything onto its icon to either create a short-URL, upload a file or take a screenshot, and then make it available online. It’s been a super handy companion.

1Password
I have no idea how I’d survive the login mayhem without my trusty 1Password app. It stores all my secret words, and therefore it’s probably the most important piece of software on this machine.

Pocket
Oh yes, online content overwhelms me too. There is just too much I want to read, watch, listen to… I don’t get to read all the things I add to my Pocket app, but especially on long flights, I really enjoy catching up on interesting reads I’ve stored here.

Google Analytics
I occasionally check in with my analytics tool, but what can I say? I find it hard to get excited about statistics and numbers about my own website. I'm sure it can help me convert more users better, but who has the time to even figure out what half of it all means...

Campaign Monitor/MailChimp
Campaign Monitor was my go-to tool for email marketing, until I changed over to MailChimp. I like both of them equally and both have been big supporters of Offscreen. I decided to go with MailChimp because their creative branding/marketing suits Offscreen a bit better.

Wunderlist
I can't recall the number of to-do-list apps I've tried in the past, but when it comes to productivity apps like that I can confidently say "It's me, not you." I usually don't keep track of my to-do's religiously, but some of the longer-term items I now try to put into Wunderlist, just because they would otherwise make my calendar too messy and Wunderlist is free.

Adobe Suite
With Typekit, Indesign, Photoshop, Illustrator, Lightroom and even occasionally Bridge, I do use a lot of Adobe products for the visual part of the magazine. It’s easy to criticise them for making software that crashes often, but when I’m in the depth of a project, I realise again and again that these tools are immensely powerful and have matured a lot over the last decade or so.

Dropbox
Puts my files online.

Podio
Podio is an extremely versatile project management software. You can essentially build your own app setup and connect lots of different interfaces. It seemed overwhelming at first, but turned out to be exactly what I was looking for in order to build a searchable/filterable database of potential contributors for future issues.

Arq
I back up my data to a hard drive with Time Machine and then use Arq to push an additional backup to my Dropbox account.

Atom + CodeKit + Github + MAMP + Transmit
My tools for working on the Offscreen website.

Tweetbot
Still the most powerful Twitter app and happy to support indie software, too.

Jumpcut
Simple copy-and-paste tool that allows me to have a plain-text clipboard history.

Fantastical
A little calendar menu app for quick access of my calendar. I use it for lack of decent alternatives. There are a few design issues that still confuse me after years of using it.

Alfred
Quick access to everything. It’s a search bar to help you open files, search Google, launch programs, do math calculations, insert often-used snippets of text, etc. I recently found a little plug-in that allows me to convert currencies on the fly. Nice!

RightFont
Recently bought this font manager to manage my growing font library. It's a little slow sometimes, but very reliable. Would buy again!

Piezo
Some of my interviews I do through Skype. Piezo is a little audio recorder that works in the background and spits out a simple MP3 files after the interview is over.

Clocks
Another mini app that lives in my menu bar and allows me to check and calculate global times/timezones. Handy when working with contributors from all sorts of places.

Screeny
I don’t record a lot of screencasts, but when I do, Drew Wilson’s little app never lets me down!

LinkBuilder
An app for generating PayPal payment links on the fly. I use these links to request payments for resending fees or to compile custom payment links for stockists.

Take your conscience to work

Last week I emailed my readers to give them a status update on the making of the next issue. As in all my pre-launch emails I included a list of what’s been happening here at Offscreen over the last few months. One of those things was the ad-hoc fundraiser for refugees that I ran back in September. Half an hour after pressing Send I received my first-ever hate mail: Gary didn’t like the fact that I was using Offscreen as a platform to support refugees.

While I think Gary and his attitude do not deserve more of my (or anyone’s) attention, it made me think about how ‘political’ a thing like Offscreen can or should become. (It’s depressing enough to think that humility and compassion is now a partisan issue.)

In my talks and here on the blog, I’ve long been promoting a more personal approach to our work. I believe that we can make better products and create stronger relationships with the people who buy/use these products if we build some of our ideology right into what we make. Thanks in part to the internet, we have the unique opportunity to put ‘corporate professionalism’ behind us and instead put our moral beliefs front and center.

I’m reminded of this excellent piece by Elizabeth Farrelly in which she describes how professionalism has become this destructive myth forcing us to leave our conscience at home.

Professionalism, which most of us were brought up to admire, implies compartmentalisation. It used to mean something good and noble; leaving petty emotions at home, taking your higher self to work, thinking beyond mere profit, doing good, committing to altruism. Now, it means almost the opposite.

Where ‘professional’ once meant 'bound to higher truths’, it now denotes payment. Professional dancers, politicians, footballers are those who do it for money. What this indicates is professionalism’s slide down the moral razor. Now what we leave at home is not petty emotion but conscience. (…)

Out there, in just-nuke-it profit land, those glimmerings of deeper knowledge – human wellbeing, nature’s dignity and how these twist together into spiritual value – are easily derided. Out there only the measurable matters.

For the next issue (spoiler alert!) I’ve been interviewing Yancey Strickler, the co-founder and CEO of Kickstarter. It’s a company I hugely admire not just for their immense success, but for how they managed to stay true to their early beliefs. Yancey talks about how idealism drives them:

We think that idealism is incredibly important. We tend to view idealism as being naïve, but maybe that’s exactly why it’s so important. What we sought to do with our mission and philosophy is lock in that idealism from the very beginning to ensure that it’s always a part of who we are. I think there is a certain magic in that.

Every big company once started as a small one, and while it’s not the case for all, many of them lost their soul or their meaning somewhere along the way. How often do we see people reminisce about their younger selves asking, “Remember when we cared about these things?”

Obviously, Kickstarter operate on a much different scale than Offscreen. But no matter how big or small, we all frequently face crossroads where we get to choose between following our conscience or succumbing to the lure of ‘professionalism’.

With Offscreen, I feel extremely lucky and privileged to be given a voice, to be able to provoke people’s thoughts on a particular subject in the hope that it instils just a little bit more empathy and humanity in them. And in the same vein, I hope that small acts of kindness towards people in need remind us of what it means to be human in a fairly dehumanising industry.

If you disagree and would rather not support me in doing so, email me and I will cancel and refund any order on your subscription that hasn’t shipped yet.

To Gary: I’m saddened that you have such strong feelings against people who are fleeing war. Let’s hope you never end up in a situation in which your life depends on the compassion of others. But just in case, I made another donation to the Australian Red Cross’ refugee efforts in your name.

Update: You guys never stop to amaze me. Since I made this public, many of you made further donations in the name of Gary. If only he knew...

Letter to the editor

Posted on Dec 08 2015 in Letters

Hi Kai,
hope you had a great weekend and an awesome day so far! I wanted to drop you a message to say one thing. Thank you!

Lately I have been struggling a lot with anxiety and depression. The everyday life in running a company is not always easy and the temptation of giving up is, sometimes, really strong. The last couple of weeks have been awful. Even just waking up, coming out of bed and drag myself to the office. This is not what I wanted from life. This is not what the people I look up to do.

During these pretty bad weeks a thing kept me afloat. Reading Offscreen.

Your magazine has been one of my favourite readings since I discovered it a couple of years ago. This week it was my safety net. A window to a world to look up to and get inspired from. Your articles and interviews boosted my morale and gave me the motivation to pick up the pieces and start taking care of myself again.

The stories of success you tell are always realistic, they show the struggle to get there, they show that a mindset oriented to excellence pays off. This was super important for me. Calmed down my anxiety and gave me the strength to get back to my fights.

I just wanted to thank you. To tell you that you are making a difference in my life. A positive one. A massively positive one.

I am gonna buy the issue 13 today (I am catching up, sorry). Can’t wait for it.

I can imagine it’s hard work to run the magazine, but please do keep it up! You have something amazing in your hands. You are showing a good example to a lot of readers like me. Hopefully, some of us will be talented enough to make a difference in this world and it will be because of you.

Sorry for the super long mail. I never write this kind of fan boy emails, but this time it was important to me.

If you’ll ever need a hand with something, with the magazine or other projects, feel free to get in touch. I’ll always owe you a big one.

Have a great rest of the day,
Simone

This. This is why I do what I do. All the best to you, Simone! And thanks for sharing this heartfelt message with me/us.

Dispatch
Every Tuesday

Join 11,537 readers and receive a hand-picked selection of great apps, accessories, and articles in your inbox every Tuesday.

A newsletter you’ll look forward to receiving. Every Tuesday we’ll send you a compact, curated collection of useful apps, office accessories, and tech reads.

Find out more

No spam ever. Unsubscribe with one click any time.