A venture capitalist with no interest in chasing the next unicorn and no desire to exercise control through equity: Bryce Roberts is not like your average investor. Far away from Silicon Valley, near the ski slopes of Salt Lake City, he runs his tiny investment firm Indie.vc. With a focus on ‘real businesses’ that aim for profitability and measured growth, Bryce not only advocates for a more sustainable approach to tech entrepreneurship: over half of his portfolio consists of female-led companies, setting a new standard for funding underrepresented groups whose ideas have traditionally been overlooked.
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