During the heyday of blogging, Heather Armstrong was widely recognised as one of the most successful in the field. Her irreverent, imaginative, and deeply personal writing attracted millions of monthly readers, lucrative advertising deals, and the occasional social media shitstorm. Blogging under the pseudonym ‘Dooce’ for over sixteen years, Heather became renowned for candidly sharing details about her private life: the challenges of a divorce and of life as a single parent, her struggle with depression, her feuds with advertisers, and the never-ending barrage of hate mail. After a recent break from blogging, Dooce is back at it with renewed enthusiasm and her trademark brand of undiluted sass.