A Print Magazine about the People behind Bits and Pixels

Offscreen is an independent magazine about people who use the internet and technology to be creative, solve problems, and build successful businesses. Captured in enduring print, it documents stories of creativity and passion that shape the digital age.

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Hot off the Press: Issue No12

In Issue 12 we speak with Zendesk co-founder Alexander Aghassipour; co-creator of digital product company ustwo, Matt ‘Mills’ Miller; travelling photographer and designer Dan Rubin; science and space geek Ariel Waldman; co-founder of SaaS company Basecamp, Jason Fried; and the one and only ‘Godfather of the Web’, Jeffrey Zeldman.

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Interviewees in Issue No12

  • Alexander Aghassipour
    Co-founder of Zendesk
  • Matt ‘Mills’ Miller
    Co-founder of ustwo
  • Dan Rubin
    Designer, Photographer, Speaker
  • Ariel Waldman
    Science & Space Advocate
  • Jason Fried
    Co-founder of Basecamp
  • Jeffrey Zeldman
    Father of Web Standards, Designer

Like every other tech business in San Francisco, we are part of the problem and part of the solution.

Help desk software Zendesk, one of San Francisco’s latest success stories, found its humble beginnings far away from the tech epicentre, in a loft in Denmark’s capital. As one third of the founding trio, Alexander Aghassipour is the creative mind behind Zendesk’s unmistakable ‘spiritual’ branding which played a crucial role in turning the unassuming startup into a publicly traded company with close to a thousand employees. But their Danish roots still run deep: Alexander and his colleagues are hoping to establish a new model that will instill a sense of social awareness amongst tech startups.

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It has to hurt when people leave, it has to hurt when you read a slight about the company, it has to hurt if a client isn’t happy with the result of your work.

It may seem like a rather confusing melange of digital agency, game studio, incubator, and venture fund, but for co-founder Matt ‘Mills’ Miller, it’s a place for having fun above all else. His company ustwo has recently found itself in the global spotlight, collecting praise and awards for creating the hugely popular mobile game Monument Valley. With 250 employees and branches around the world, Mills is trying to strike a balance between leading a successful global business and preserving the jolly casual- ness and genuine friendship that make up the unique fabric of his ‘fampany’.

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We must be mindful of the consequences of building for the sake of building, of new for the sake of new.

Dan Rubin knows how to handle large audiences – on stage as a singer and speaker, and online as a designer and photographer. His innate curiosity frequently leads him to new adventures which sometimes turn into new careers. As a designer who is passionate about the web, Dan believes that much can be learned from venturing outside of the industry’s echo chamber. He currently travels the world and shares what he sees through his lens with a loyal Instagram following that’s approaching one million. But despite his online fame, he strives not to let his work and his emotional well-being be unduly influenced by the distorted image of himself that social media inevitably creates.

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To me, science is no different than art. Art impacts people’s everyday lives, and some will realise that while others won’t. I’m OK with that.

Ariel Waldman thrives on fostering unusual collaborations that spark creative advances for science and space exploration. The former NASA employee now uses the web and a series of events to ‘hack science’ by connecting particle physicists with web developers and type designers with rocket engineers. Inspired by the participatory culture of the web, Ariel foresees the beginning of a new era in science and space exploration, one that is open and accessible to anyone with an inquisitive mind – no PhD required.

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People go on about how hard it is to start a business, when in fact it’s not hard to start a business. Anyone can do it. What’s hard is staying in business.

Since its inception in 2004, project management tool Basecamp has become the epitome of a thriving software-as-a-service company. Unfazed by the latest Silicon Valley craze, co-founder Jason Fried proudly advocates for slow, sustainable growth and cautions against the myth of overnight success. As an author and speaker, he has inspired business owners around the world to defy established corporate rationales and redefine the rules of business. Even after more than a decade at the helm of his company, it seems like Jason hasn’t lost any of his entrepreneurial vigour as he remains focused on keeping Basecamp ahead of the game.

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All these years later, people still tell me that reading my book was a life-changing, quasi-religious experience for them. It’s kind of embarrassing – but also very nice.

The web would be a very different place today if it weren’t for Jeffrey Zeldman. Dubbed ‘The Godfather of the Web’, he was one of the first to passionately advocate for standards in web design. His publishing and community-building efforts brought together developers and browser makers to forge a common language that now underpins much of the web as we know it. But Jeffrey is far from finished. In fact, he’s busier than ever, releasing books, hosting events, recording podcasts, and chairing design studio Happy Cog – all in the name of a better web experience.

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